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23 September 2014

Amazon advises youth charity on merger comms

We're pleased to announce that, after the success of the digital storytelling project '21 Stories' we are once again working with the Foyer Federation during an exciting stage of the charity's development.

On 1st September youth leadership charity Changemakers merged into the Foyer Federation, which works to support young people in their transition to adulthood. We were called in to work with the Foyer Federation's senior management team in the run up to the merger, providing advice on the rollout of information to funders, partners, services and the wider youth and social care sector. The team also developed media materials for the launch, and secured coverage across the professional press, including Third Sector,, Civil Society and Charity Times.

Joel Attar, Development and Delivery Officer at the Foyer Federation, says:

"At a time of real significance for the Foyer Federation it has been vitally helpful to have the support and insight of the Amazon team. We wanted to be sure we communicated to best effect, which meant being clear and comprehensive with our messaging and capitalising on the moment to in order to build our Advantaged Thinking Movement. Amazon's input enabled us to do this."

We will continue to work with the Foyer Federation as it builds momentum around its Advantaged Thinking Movement for young people's services.

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26 August 2014

Cats Protection calls in Amazon for media campaign

Cats Protection, which helps over 194,000 cats and kittens a year through its national network of volunteer-run branches and adoption centres, has appointed Amazon to handle a media relations campaign.

The research-based campaign will help the charity in its work to advise and support cat owners, helping them to understand and manage their cats' behaviour.

Louise Waters, Cats Protection Media Officer, said: "Our aim is to improve people's understanding of cats and their care. The right kind of media coverage will play an important part and we are delighted to have the Amazon team on board to help generate it!"

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15 August 2014

Work that makes us smile...

Over the last couple of months the Amazon team have had the privilege of working on a project that has, at every stage, quite literally brought a smile to our faces!

On Sunday (10 August 2014) we launched military charity SSAFA's wonderful video recording of the iconic WW1 song 'Pack Up Your Troubles', as part of the organisation's centenary commemorations. Our team were 'singing in the rain' at London's Tower Bridge alongside SSAFA beneficiaries, volunteers, Military Wives Choirs, Ghurkas and famous faces, amid some very foul August weather.

The launch photocall was the culmination of weeks of intense work to develop the video concept, recruit participants from across the country (and beyond), and build a media campaign. We hummed the tune endlessly, inside and outside working hours, and drove our colleagues and loved ones mad! But the entire project was a wonderful experience - particularly the very full filming days, at which we met truly inspirational individuals and families who epitomise the bravery and optimism that is at the heart of the song.

This piece of work is an excellent illustration of the fact that sometimes the most simple of ideas are the most powerful. This was a truly integrated project, uniting marketing, digital and 'traditional' PR, and we'd like to thank all involved for making the Amazon team 'smile smile smile'!

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