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Cats Protection calls in Amazon for media campaign
Cats Protection, which helps over 194,000 cats and kittens a year through its national network of volunteer-run branches and adoption centres, has appointed Amazon to handle a media relations campaign.
The research-based campaign will help the charity in its work to advise and support cat owners, helping them to understand and manage their cats' behaviour.
Louise Waters, Cats Protection Media Officer, said: "Our aim is to improve people's understanding of cats and their care. The right kind of media coverage will play an important part and we are delighted to have the Amazon team on board to help generate it!"
Work that makes us smile...
Over the last couple of months the Amazon team have had the privilege of working on a project that has, at every stage, quite literally brought a smile to our faces!
On Sunday (10 August 2014) we launched military charity SSAFA's wonderful video recording of the iconic WW1 song 'Pack Up Your Troubles', as part of the organisation's centenary commemorations. Our team were 'singing in the rain' at London's Tower Bridge alongside SSAFA beneficiaries, volunteers, Military Wives Choirs, Ghurkas and famous faces, amid some very foul August weather.
The launch photocall was the culmination of weeks of intense work to develop the video concept, recruit participants from across the country (and beyond), and build a media campaign. We hummed the tune endlessly, inside and outside working hours, and drove our colleagues and loved ones mad! But the entire project was a wonderful experience - particularly the very full filming days, at which we met truly inspirational individuals and families who epitomise the bravery and optimism that is at the heart of the song.
This piece of work is an excellent illustration of the fact that sometimes the most simple of ideas are the most powerful. This was a truly integrated project, uniting marketing, digital and 'traditional' PR, and we'd like to thank all involved for making the Amazon team 'smile smile smile'!
Amazon working again with Holocaust Memorial Day Trust
For a second year Amazon is supporting The Holocaust Memorial Day Trust, the organisation responsible for marking Holocaust Memorial Day in the UK.
We worked together to generate coverage for Holocaust Memorial Day in January 2014, and are now developing plans for the 2015 commemorations, which will coincide with the 70th anniversary of the liberation of Auschwitz-Birkenau.
Olivia Marks-Woldman, Chief Executive of the Holocaust Memorial Day Trust said:
'Amazon demonstrated an instant and thorough understanding of the sensitivities around our work, and created a positive and ambitious plan to increase the impact of our media engagement. We were delighted with the results of our first year working together and are looking forward to building on that in this second year.'