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Amazon PR shortlisted for OTC Marketing Award
Amazon's work for constipation brand Dulcolax has been shortlisted for an OTC Marketing Award for best public relations campaign for a medicine.
Amazon worked with Dulcolax and charity partner Beating Bowel Cancer, to provide sufferers with information and support and challenge embarrassment associated with the condition. Coverage appeared in The Sun, My Weekly and Saga. Campaign results included 46,000 YouTube views, app downloads that exceeded the target by 500% and double the number of website visits, compared to the previous year.
Now in their nineteenth year, the awards, run by consumer healthcare publication OTCbulletin, recognise the best of the British Over the Counter industry. Winners will be announced on 6 March 2014.
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Holocaust Memorial Day was marked around the country and across the world last week
UK commemorations began on Monday at King's Cross, where a candle was lit by Deputy Prime Minister Nick Clegg, Holocaust survivors Ben Helfgott and Sabina Miller, and Eric Murangwa, survivor of the Genocide in Rwanda.
Survivors joined politicians and dignitaries at a national commemorative event in the afternoon, which featured a key-note address by Ed Miliband.
Holocaust Memorial Day remembers the millions killed in the Holocaust, under Nazi Persecution and in subsequent genocides in Cambodia, Rwanda, Bosnia and Darfur. This year is the 20th anniversary of the Genocide in Rwanda.
Amazon has been working with the Holocaust Memorial Day Trust to raise awareness of Holocaust Memorial Day, with media coverage running in the nationals (Guardian, Mail, Independent, Telegraph, BBC News, Jewish Chronicle, Yahoo, Huffington Post) and across the regions (in print, broadcast and online media).