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Amazon secures second year with Dulcolax
Amazon PR will be working with leading constipation brand Dulcolax for a second year.
The project, which was shortlisted for an OTC Marketing Award for best public relations campaign for a medicine, secured coverage in The Sun, My Weekly and Saga. Campaign results included 46,000 YouTube views, app downloads that exceeded the target by 500% and double the number of website visits, compared to the previous year.
Dulcolax Senior Brand Manager Nikki Milne says:
"Amazon enabled us to generate record levels of coverage in an area notoriously difficult to unlock, the results have positively impacted our brand metrics. I'm very much looking forward to continuing to work with the team over the coming year."
This year's activity will continue to build on the successes of 2013.
A new project for COSRT
Amazon PR is delighted to announce that we are working once again with the College of Sexual and Relationship Therapists (COSRT), this time to organise a fascinating media event exploring the issues relating to sex in later life.
The event will be hosted by COSRT's patron and Guardian columnist Pamela Stephenson-Connolly later in the year.
Corinna Furse, COSRT Chief Executive, said: "This is an incredibly exciting project for COSRT, as it's the first event of this kind we've ever hosted. I know that Amazon shares that excitement with us, and we're glad to be able to rely on their experience and expertise."
Amazon PR shortlisted for OTC Marketing Award
Amazon's work for constipation brand Dulcolax has been shortlisted for an OTC Marketing Award for best public relations campaign for a medicine.
Amazon worked with Dulcolax and charity partner Beating Bowel Cancer, to provide sufferers with information and support and challenge embarrassment associated with the condition. Coverage appeared in The Sun, My Weekly and Saga. Campaign results included 46,000 YouTube views, app downloads that exceeded the target by 500% and double the number of website visits, compared to the previous year.
Now in their nineteenth year, the awards, run by consumer healthcare publication OTCbulletin, recognise the best of the British Over the Counter industry. Winners will be announced on 6 March 2014.