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SSAFA nominated for CIPR Award
We're delighted to be part of the team responsible for SSAFA's 'Pack Up Your Troubles' campaign, which has been shortlisted for best integrated campaign in the 2015 CIPR Excellence Awards.
The project, which was also a finalist in the recent CIM Marketing Excellence Awards, commemorates the centenary of World War One with a re-recording of the hit marching song. It's up against campaigns from organisations including St John Ambulance, Transport for London and Liverpool City Council.
CIPR Award winners will be announced on 3 June. Good luck to SSAFA and all those shortlisted!
Storytelling for Communication Trust members
Hot on the heels of our CharityComms event earlier this year, Amazon will be hosting a seminar on storytelling in PR, fundraising and evaluation for members of the Communication Trust consortium on 19th May. The session will help over 50 organisations supporting children and young people to use storytelling to demonstrate their vision, services, and impact.
If you are a member organisation or network, and would like to discuss seminars or events for those you work with, please get in touch. Email firstname.lastname@example.org or call us on 020 7700 6952.
Amazon MD becomes Chair of Rainforest Foundation UK
Our founder and MD, Louise Morriss, has become Chair of Trustees for the Rainforest Foundation UK (RFUK).
RFUK works to ensure the long-term protection of rainforests by securing the rights of indigenous and forest peoples to land, life and livelihood. The charity supports hundreds of communities to defend the lands on which they live, from forest destruction, land theft and resource exploitation.
Founded in 1989 by Sting and his wife Trudie Styler, after they saw first-hand the destruction of the Amazon Rainforests, the Rainforest Foundation helps forest communities gain land rights, challenge logging companies, manage their forests and protect their environment. Globally, the organisation campaigns to influence national and international laws to protect rainforests and their inhabitants.
Making your case: a new Amazon guide
The latest in our series of free guides is now available from our resources page and this one's a real hot topic - how to make the case for communications.
The need to justify spend, argue for more (or at least maintained) resources, and get your voice heard at the senior levels of your organisation is an ongoing battle for many comms teams across the not-for-profit sectors. It's why, a few years ago, we did a report with the CIPR on senior level involvement, and it's why we were invited to talk at the National Housing Federation's Marketing & Communications Conference a couple of weeks ago.
Our new Amazon Intro to Making the Case for Communications brings together some key insights, including the need to educate internal audiences, be honest about failure, and change the terms of reference to bring comms into line with senior management priorities. We hope you will find it useful and that it will spur you on to shout a bit louder about what you do.
We're always keen to hear about other topics comms professionals would like us to cover, so please do get in touch if you have ideas - email email@example.com.
Following on from a great event with CharityComms last month, our senior consultant Kirsty Kitchen will be speaking at a training day for the Council for Disabled Children's grantholders this week, to share ideas on how to use storytelling in funding applications and reports.
Kirsty said: 'It's great that organisations of all shapes and sizes are beginning to recognise the role that storytelling can play in helping to communicate a vision and demonstrate impact. Funding applications and evaluation reports needn't be dry sets of numbers - they can be brought to life with anecdotes and real-life stories to showcase the full extent of your work.'