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17 November 2014

Amazon launches new guides

We are starting a new series of guides, adding to our existing resources for people working in comms.

The first is about press releases. The traditional news release continues to have value, but only if it has something to say and is well written. People often underestimate how much work goes into getting them right. Our tips will help!

We have two more guides coming in the run-up to Christmas - one on generating local media coverage and one on evaluating a PR campaign. If you'd like to see other topics covered, please get in touch.

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20 October 2014

Amazon and Nonsense working together again for SSAFA

We are continuing our work with military charity SSAFA in the form of an exciting new online project with creative digital agency Nonsense.

The Amazon team partnered with Nonsense on SSAFA's 'Pack Up Your Troubles' campaign for the WW1 centenary, and we are thrilled to be working alongside them again. We will be focusing efforts on celebrity engagement and media relations through a range of linked packages for mainstream print, online and broadcast media.

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23 September 2014

Amazon advises youth charity on merger comms

We're pleased to announce that, after the success of the digital storytelling project '21 Stories' we are once again working with the Foyer Federation during an exciting stage of the charity's development.

On 1st September youth leadership charity Changemakers merged into the Foyer Federation, which works to support young people in their transition to adulthood. We were called in to work with the Foyer Federation's senior management team in the run up to the merger, providing advice on the rollout of information to funders, partners, services and the wider youth and social care sector. The team also developed media materials for the launch, and secured coverage across the professional press, including Third Sector,, Civil Society and Charity Times.

Joel Attar, Development and Delivery Officer at the Foyer Federation, says:

"At a time of real significance for the Foyer Federation it has been vitally helpful to have the support and insight of the Amazon team. We wanted to be sure we communicated to best effect, which meant being clear and comprehensive with our messaging and capitalising on the moment to in order to build our Advantaged Thinking Movement. Amazon's input enabled us to do this."

We will continue to work with the Foyer Federation as it builds momentum around its Advantaged Thinking Movement for young people's services.

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