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25 September 2015

Amazon marks 15th anniversary

We are celebrating this month. It's 15 years since Amazon was established.

In that time, we have of course seen a great deal of change in society and within the voluntary and public sectors, and massive shifts in the way comms is delivered. We've responded and adapted to each challenge and each opportunity.

For us, though, two things have remained the same. From the start, our approach has been a bit different. 'Not your usual PR types' is often how we're described. Or 'refreshingly real', as one of our clients said. That hasn't changed and it won't. Fluff and guff can be found in our profession, but not in our office. Our team is strategic, smart, creative and dynamic, but our feet are on the ground and they're staying there!

Secondly, we remain true to our purpose. There were some doubters 15 years ago, those who felt we were naïve to specialise in work for values-based organisations and brands that have a positive impact. But that's what we've done and what we'll continue to do.

An anniversary is a good time to take stock. To thank our clients, our colleagues and our partners and to look forward to the next stage in our journey together.

But it's not our style to gaze inwardly for too long or to be self-congratulatory. There's work to be done.

Read more in our blog post.

> Read more
27 July 2015

Managing media relations for Holocaust Memorial Day 2016

For the third year running, we are working with the Holocaust Memorial Day Trust, the organisation responsible for marking Holocaust Memorial Day in the UK.

The national commemoration is held each year on 27 January to remember the millions of people killed in the Holocaust, Nazi Persecution and in subsequent genocides in Cambodia, Rwanda, Bosnia and Darfur.

In 2015, Holocaust Memorial Day marked the 70th anniversary of the liberation of Auschwitz.

The theme for Holocaust Memorial Day 2016 is 'Don't stand by' and we are delighted to be working on it alongside our digital partners Nonsense.

> Read more
22 June 2015

Helping you plan policy campaigns: Our new guide

Spend ten minutes on or 38 Degrees and you'll know that people are hungry for change.

It's not just individuals. Many charities are compelled to start campaigning, affected by new policies and facing increased demand in areas where public funding is being cut.

If your organisation is planning its first policy campaign you'll find our new Introduction useful. Our tips will help you form your campaign and your argument, and build support.

This is the latest in our series of free resources written for charities and community groups. If there are topics you'd like us to cover please get in touch.

> Read more
16 June 2015

Launching the RAF Benevolent Fund's new fundraising event

The Amazon team will be working with RAFBF on media relations and content development linked to a new annual fundraising initiative to be held later in the summer.

This is the latest in a string of projects for the charity, in a relationship that started back in 2009.

The work coincides with a summer packed with military anniversaries and events, including the 75th anniversary of the Battle of Britain.

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15 May 2015

SSAFA nominated for CIPR Award

We're delighted to be part of the team responsible for SSAFA's 'Pack Up Your Troubles' campaign, which has been shortlisted for best integrated campaign in the 2015 CIPR Excellence Awards.

The project, which was also a finalist in the recent CIM Marketing Excellence Awards, commemorates the centenary of World War One with a re-recording of the hit marching song. It's up against campaigns from organisations including St John Ambulance, Transport for London and Liverpool City Council.

CIPR Award winners will be announced on 3 June. Good luck to SSAFA and all those shortlisted!

> Read more

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