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Amazon MD becomes Chair of Rainforest Foundation UK
Our founder and MD, Louise Morriss, has become Chair of Trustees for the Rainforest Foundation UK (RFUK).
RFUK works to ensure the long-term protection of rainforests by securing the rights of indigenous and forest peoples to land, life and livelihood. The charity supports hundreds of communities to defend the lands on which they live, from forest destruction, land theft and resource exploitation.
Founded in 1989 by Sting and his wife Trudie Styler, after they saw first-hand the destruction of the Amazon Rainforests, the Rainforest Foundation helps forest communities gain land rights, challenge logging companies, manage their forests and protect their environment. Globally, the organisation campaigns to influence national and international laws to protect rainforests and their inhabitants.
Making your case: a new Amazon guide
The latest in our series of free guides is now available from our resources page and this one's a real hot topic - how to make the case for communications.
The need to justify spend, argue for more (or at least maintained) resources, and get your voice heard at the senior levels of your organisation is an ongoing battle for many comms teams across the not-for-profit sectors. It's why, a few years ago, we did a report with the CIPR on senior level involvement, and it's why we were invited to talk at the National Housing Federation's Marketing & Communications Conference a couple of weeks ago.
Our new Amazon Intro to Making the Case for Communications brings together some key insights, including the need to educate internal audiences, be honest about failure, and change the terms of reference to bring comms into line with senior management priorities. We hope you will find it useful and that it will spur you on to shout a bit louder about what you do.
We're always keen to hear about other topics comms professionals would like us to cover, so please do get in touch if you have ideas - email email@example.com.
Following on from a great event with CharityComms last month, our senior consultant Kirsty Kitchen will be speaking at a training day for the Council for Disabled Children's grantholders this week, to share ideas on how to use storytelling in funding applications and reports.
Kirsty said: 'It's great that organisations of all shapes and sizes are beginning to recognise the role that storytelling can play in helping to communicate a vision and demonstrate impact. Funding applications and evaluation reports needn't be dry sets of numbers - they can be brought to life with anecdotes and real-life stories to showcase the full extent of your work.'
Relationship continues with Dulcolax
We are delighted to be working with leading constipation brand, Dulcolax, for the third year running. After two previously very successful information and awareness campaigns, the focus this year will be on new audiences.
Nikki Milne, Dulcolax Senior Brand Manager, says;
'We wanted to work with Amazon again as they understand us and they get excellent results. They have brought fresh ideas and an exciting approach to this year's campaign, and how to communicate health messages to a hard to reach audience.'
Our work for the brand in 2013 was shortlisted for an OTC Marketing Award for best public relations campaign for a medicine.
High profile report coverage for SafeLives
We are pleased to have been able to support the launch of rebranded domestic abuse charity SafeLives this week by publicising their new report across high profile media.
With in-depth multi-spokesperson features on Channel 4 News, Good Morning Britain, This Morning and Radio 5 Live, and running as a lead story on Guardian.co.uk, as well as in the Telegraph, Times, Mirror, Cosmopolitan.co.uk, Huffington Post and many regionals, SafeLives was able to mark its first day after rebranding from CAADA in a significant way, laying vital foundations for contact and influence with a range of stakeholders.
Lorraine Finnigan, Interim Head of Communications and Marketing at SafeLives (formerly CAADA) said:
"This has been an extremely busy and important time for us, during which Amazon's support has been crucial. The coverage they secured not only helped to spotlight our new brand and strategy, it also gave domestic abuse the continued platform of awareness it deserves."