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High profile report coverage for SafeLives
We are pleased to have been able to support the launch of rebranded domestic abuse charity SafeLives this week by publicising their new report across high profile media.
With in-depth multi-spokesperson features on Channel 4 News, Good Morning Britain, This Morning and Radio 5 Live, and running as a lead story on Guardian.co.uk, as well as in the Telegraph, Times, Mirror, Cosmopolitan.co.uk, Huffington Post and many regionals, SafeLives was able to mark its first day after rebranding from CAADA in a significant way, laying vital foundations for contact and influence with a range of stakeholders.
Lorraine Finnigan, Interim Head of Communications and Marketing at SafeLives (formerly CAADA) said:
"This has been an extremely busy and important time for us, during which Amazon's support has been crucial. The coverage they secured not only helped to spotlight our new brand and strategy, it also gave domestic abuse the continued platform of awareness it deserves."
Making the case for comms at the National Housing Federation Conference
Our senior consultant Kirsty Kitchen will be speaking at the National Housing Federation's Communications and Marketing Conference in London next Thursday, on a topic close to our hearts - the need to make the case for comms.
Despite some reassuring noises in recent reports, including the CharityComms and TPP salary survey which suggested the improving financial climate and impact of digital are helping our cause, there can be no doubt that the full potential of PR and other comms functions are still undervalued by many senior management teams across the not-for-profit and public sectors.
To coincide with Kirsty's session at the conference, we'll be publishing a new guide next week to offer organisations of all shapes and sizes some tips on getting heard internally, and we'll share some thoughts based on the event on our blog.
Amazon shortlisted for CIM award
Our work with forces charity SSAFA has been shortlisted for a Chartered Institute of Marketing Excellence Award for best integrated marketing communications campaign.
We worked with SSAFA and partner agencies to shape and deliver the 'Pack Up Your Troubles' project - part of the charity's WW1 centenary commemorations. The campaign featured a viral video of veterans, current serving personnel and their families, celebrities, SSAFA staff and partners singing the old trenches song 'Pack up your Troubles'.
We secured coverage of the project across the national press, including in The Sunday Telegraph and The Sunday Mirror as well as interviews with a SSAFA spokesperson on BBC Breakfast and GNS - with a reach of 34 million.
The video had 130,667 plays online in the two weeks following launch, exceeding the target by 500%. It was a huge hit on social media and the charity's website saw an 88% increase in new visitors in the first 48 hours.
See a full list of the finalists here. The winners will be announced on 27th April.