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01 December 2014

Amazon to speak at CharityComms storytelling seminar

Comms teams across all sectors are talking more these days about narrative, and less about USPs and key messages.

Charities have always been good at telling stories about people they help, to engage supporters and influence policy-makers. In our sectors storytelling isn't new, but the media has become more fragmented and people now want to be part of a conversation rather than a passive recipient of information. The way we develop and tell our stories needs to keep pace.

Of course some stories and some storytellers are better than others. What is it that makes a story powerful? How do you get it right? How can storytelling help you achieve your organisational goals?

These questions and many others will be addressed at a CharityComms seminar on 22 January in London. Amazon is supporting this event, to help charities communicate as effectively as possible and increase their impact.

Amazon's Kirsty Kitchen will be speaking about why storytelling is important and how you can get it right. Book your place now.


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17 November 2014

Amazon launches new guides

We are starting a new series of guides, adding to our existing resources for people working in comms.

The first is about press releases. The traditional news release continues to have value, but only if it has something to say and is well written. People often underestimate how much work goes into getting them right. Our tips will help!

We have two more guides coming in the run-up to Christmas - one on generating local media coverage and one on evaluating a PR campaign. If you'd like to see other topics covered, please get in touch.

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20 October 2014

Amazon and Nonsense working together again for SSAFA

We are continuing our work with military charity SSAFA in the form of an exciting new online project with creative digital agency Nonsense.

The Amazon team partnered with Nonsense on SSAFA's 'Pack Up Your Troubles' campaign for the WW1 centenary, and we are thrilled to be working alongside them again. We will be focusing efforts on celebrity engagement and media relations through a range of linked packages for mainstream print, online and broadcast media.

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