5 February, 2015
Our work with forces charity SSAFA has been shortlisted for a Chartered Institute of Marketing Excellence Award for best integrated marketing communications campaign.
We worked with SSAFA and partner agencies to shape and deliver the ‘Pack Up Your Troubles’ project – part of the charity’s WW1 centenary commemorations. The campaign featured a viral video of veterans, current serving personnel and their families, celebrities, SSAFA staff and partners singing the old trenches song ‘Pack up your Troubles’.
We secured coverage of the project across the national press, including in The Sunday Telegraph and The Sunday Mirror as well as interviews with a SSAFA spokesperson on BBC Breakfast and GNS – with a reach of 34 million.
The video had 130,667 plays online in the two weeks following launch, exceeding the target by 500%. It was a huge hit on social media and the charity’s website saw an 88% increase in new visitors in the first 48 hours.
See a full list of the finalists here. The winners will be announced on 27th April.