10 March, 2017
The team is celebrating today, after a fantastic win at last night’s OTC Marketing Awards. We scooped the top prize for Best PR Campaign for our work last year with laxative brand Dulcolax.
The award recognises outstanding creativity and impact.
Our winning campaign used humour to engage men. We created short, shareable films featuring street-based vox-pops and clips from a live stand-up comedy show arranged and filmed for Dulcolax. The films increased awareness of the brand and encouraged men to talk about their bowel health. They have now been watched almost 64,000 times, exceeding the target by 50%.
We also launched a new guide to summer holiday health with a media relations campaign. Coverage appeared in national and regional media including My Weekly, Women’s Own and All About Health.
We’ve worked with Dulcolax for over five years, initially establishing a two-year charity partnership with Beating Bowel Cancer. Our work has been shortlisted for OTC Marketing Awards in previous years.
Constipation is a common problem, affecting many thousands of people. We are proud of our work with the brand – helping ease embarrassment around bowel health and providing sufferers with timely, accessible information.