26 February, 2015
We are pleased to have been able to support the launch of rebranded domestic abuse charity SafeLives this week by publicising their new report across high profile media.
With in-depth multi-spokesperson features on Channel 4 News, Good Morning Britain, This Morning and Radio 5 Live, and running as a lead story on Guardian.co.uk, as well as in the Telegraph, Times, Mirror, Cosmopolitan.co.uk, Huffington Post and many regionals, SafeLives was able to mark its first day after rebranding from CAADA in a significant way, laying vital foundations for contact and influence with a range of stakeholders.
Lorraine Finnigan, Interim Head of Communications and Marketing at SafeLives (formerly CAADA) said:
“This has been an extremely busy and important time for us, during which Amazon’s support has been crucial. The coverage they secured not only helped to spotlight our new brand and strategy, it also gave domestic abuse the continued platform of awareness it deserves.”