We were appointed by domestic abuse charity caada, which was re-launching as SafeLives. The re-brand provided an opportunity to showcase the charity’s work and plans.

Our focus was on bringing the charity’s report Getting It Right First Time, and the new brand, to influencers, commentators and policy makers through coverage in mainstream media.

We worked with Channel 4 on an in-depth report to break the story on the eve of publication. The piece, trailed at the start of the programme, featured interviews with a case study, the CEO of SafeLives, an independent domestic violence advisor and health professionals, all shot on location. The Minister for Women & Equalities was questioned on the implications of the report’s findings live in the studio.

We also worked closely with Radio 5 Live’s Afternoon Edition to put together a pre-recorded package. This and other broadcast coverage opened up discussion of the issues among professionals and the public, with phone-ins and advice sessions. In addition we secured print and online coverage highlighting the key findings of the report.

The charity and report appeared in the Guardian, Times, Mirror, Sun, Huffington Post, telegraph.co.uk, metro.com, cosmopolitan.com and itv.com. In-depth broadcast packages ran on Channel 4 News, Radio 5 Live, Good Morning Britain, This Morning and commercial radio stations.

SafeLives C4 News