Since 2013 we have worked with the Holocaust Memorial Day Trust, the charity that promotes Holocaust Memorial Day, when thousands of people come together to remember the millions killed in the Holocaust, Nazi Persecution and in genocides in Cambodia, Rwanda, Bosnia and Darfur.

The commemorations were particularly high-profile in 2015, which marked the 70th anniversary of the liberation of Auschwitz. The national ceremony was attended by members of the Royal Family and political and religious leaders. Our job, working with Clarence House, Number 10 and the BBC, which televised the event, was media management – generating coverage appropriate to the occasion and respectful of survivors and coordinating a busy media facility on the day. Radio 5 Live broadcast their afternoon show from the venue while a host of national journalists reported from inside the ceremony.

We set up an exclusive interview with Sir Anish Kapoor, who created candles to be lit at 70 locations around the country, and arranged for a survivor to light one on Newsnight and on Channel 4. A series of original artworks was also created by artists and writers, including Stephen Fry, inspired by meetings with survivors.

When research we commissioned for Holocaust Memorial Day 2016 showed that one in four people in the UK had witnessed at least one hate crime in the last year, we put the modern relevance of the day centre stage. The story set the day’s news agenda with pieces on Radio 4’s Today, Good Morning Britain, BBC Breakfast and Sky’s Sunrise.

In 2017 we followed this with research among survivors and their families living in the UK, investigating their experiences of hatred and abuse. The story ran on BBC Breakfast, Good Morning Britain, Victoria Derbyshire, Sky News and Radio 5 Live, as well as in print and online media. Martin Bashir, the BBC’s Religious Affairs Correspondent, reported live from the commemorative event for BBC News.

A record 11,000 events took place in 2018. We worked on an expanded brief. Alongside media management, we developed a new approach for social media, commissioning compelling visual content and powerful films to run across all channels in the run-up to and on the day, and partnering with Twitter to create a special emoji.

Awareness of Holocaust Memorial Day has risen year on year, with more events and engagement encouraging people to share survivor experiences, and learn more about the Holocaust and subsequent genocides.

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Holocaust Memorial Day youth champions