The Nationwide Foundation is a charitable funder which aims to increase the availability of decent, affordable homes for people in housing need. The charity asked Amazon PR to provide media relations and public affairs support for the launch of a landmark review of the private rented sector which it had funded, carried out by leading academics from the University of York.

Its objectives were to ensure that the recommendations in the review reached political stakeholder audiences so that they could be implemented as policy in the future. The Foundation also wanted to enhance its reputation as a thought leader in housing policy. We helped develop a high-profile launch event for the report in Westminster, providing them with an opportunity to engage directly with key stakeholders including key politicians, journalists and policy influencers. We secured BBC Home Editor Mark Easton as Chair and advised on who should sit on a discussion panel.

Amazon developed a media strategy for the launch as well as a social media strategy and calendar for the client to follow, and ‘live tweeted’ from the panel discussion using the hashtag #FixRenting. The review was featured on page 2 of the Financial Times, received half a page in The Guardian accompanied by an editorial, and was featured on BBC Radio 4 PM programme. We also secured coverage in The Times, as well as mid-market titles Metro, The Independent, Sun Online and Mail Online as well as several property trade and housing sector media publications.. Later in the week the report also featured on BBC Newsnight.

Overall, 74 pieces of coverage were achieved, with an opportunity to see (OTS) of 69 million. This included 31 pieces of national coverage, 16 regional and 27 sector pieces. The Nationwide Foundation was mentioned in 84% of all coverage, successfully promoting its role in this landmark policy review.