The Jack Petchey Foundation, a youth charity that recognises the positive contributions young people make to society, appointed us to help raise the profile of the organisation.
We worked with the Foundation on projects to build awareness through a mix of media relations, consultation and engagement, focused on the general public, policy influencers, potential partners and young people themselves.
We created profile pieces and features to help mark the charity’s 15th anniversary and celebrate £100 million invested in young people. We ran a media campaign to prompt debate and establish the Jack Petchey Foundation as a key voice on issues relating to young people. And we developed and produced a major report, Listen Up!, in consultation with 6,000 young people to showcase their views and concerns about social issues.
Our work with the Jack Petchey Foundation resulted in almost 100 pieces of coverage and 90 minutes of broadcast time. Government took notice of the Listen Up! report, with policy makers requesting copies and inviting the Foundation to join a steering group.