Established as an orphanage in 1867, Spurgeons Children’s Charity has been supporting vulnerable children and families for over 150 years. With more than 4.1 million children living in poverty in the UK and around 400,000 classed by child protection services as being in need, the charity’s services are vital to today’s society. Over the past two years, Spurgeons has produced its annual Parent Report, asking parents the issues that are most pressing to them and their children.

We have been providing PR support to Spurgeons since 2017, when we launched the first Parent Report. Since then, we have worked on two further reports; surveying parents’ hopes and fears for their children’s futures, and creating discussion around the results generated.

We have generated media coverage in titles including the Sunday Mirror, The Week, First News, Charity Finance, BBC Radio London, Nursery World and Church Times, as well as multiple blog posts. We also secured Spurgeons as a Mumsnet campaign of the week for 2017 & 2018.

To help extend reach, we engaged celebrity support from the likes of Alan Titchmarsh, Reverend Kate Bottley of Gogglebox fame, award-winning children’s author M.G. Leonard and Diane Louise Jordan, presenter of the BBC’s Songs of Praise.

Photo above – credit: Bronac McNeill