It’s tempting to accept any offer of corporate support, especially when funding is scarce or you want to give your organisation a greater profile in a competitive sector. But you need to be clear about the benefits and make sure you build a ‘partnership’ and not just a ‘relationship’. If you feel the organisation is asking too much of you and is not recognising the charity’s value, have the facts to hand and negotiate for a better position.
That said, it is also important to be realistic in your expectations. Although social responsibility is a must for many companies, they also have a responsibility to their shareholders. Be sensible in the percentage of sales you ask for or how much coverage you want in their marketing materials. The important thing is to work together for mutual benefit.