Keep in touch
Once people have made a commitment, don’t assume that your job as a communications professional is done. Regular contact is vital if you are to sustain volunteers’ interest – and maintain your organisation’s reputation.
Depending on how many you have, you might want to create a dedicated area of the website for volunteers. You could keep in touch via email bulletins, letters, phone calls, texts, Facebook groups, events or a combination of these. Whatever you choose, the medium needs to be appropriate, so check which channels will work for your volunteers.
Think also about how often you get in touch. Volunteers need to feel informed and valued but not overwhelmed with unnecessary contact they suspect is spending money they’ve worked hard to raise.