If a supporter feels as though they are just a number, just another runner in a race or a total on a spreadsheet, they could turn their passions elsewhere.
Events can be hugely motivational for supporters by giving them the opportunity to meet some of the people they are helping. Events make involvement with a charity a much more personal and engaging experience, strengthening the relationship and making the next ‘ask’ from your fundraising team a much easier one.
But plan events carefully. While they like to feel appreciated, the last thing supporters want is their hard-raised money spent on the party rather than the cause.
Recognition is particularly important when it comes to corporate support. Businesses that invest time or money in your organisation will usually want their contribution to be visible through PR to their industry, their local community and to potential customers.
Be clear about their expectations, and yours, and be sure that your supporters are happy for their stories to be used in the media. Illustrating the benefits to them may also inspire other organisations to contribute and get involved.