Who we are

We work with charities, public sector organisations and health & lifestyle brands to develop and deliver campaigns that are strategic, creative and effective. Working in partnership with our clients, we raise awareness, engage audiences, influence change and inspire action.

We were established in 2000 and have a strong track record on issues-based communications, on a range of topics: health & wellbeing, social care, education & literacy, young people, families, environment, disability, housing, drug & alcohol misuse, mental health, legal rights, older people, international development and enterprise.

Our award-winning, but down-to-earth, team has enormous experience working on one-off projects and long-term programmes for organisations large and small, from media relations and celebrity support, to strategic consultancy and crisis management. Often we involve like-minded partners to offer clients a seamless, integrated team incorporating design, digital, film and photography.

Louise began her career at agencies including Saatchi and Saatchi and Cause and Effect Marketing, working on consumer brands such as Disney, Persil and Eurostar, and in-house at the Teaching Awards Trust.

She founded Amazon in 2000 after recognising the need for good quality PR support for charities. Since then the agency has diversified, working with clients across health and lifestyle, and the public sector.

For several years Louise served as a Trustee for the Rainforest Foundation UK, including three years as Chair.

Outside work, Louise is passionate about children’s books. She helps her young son run book review site Mango Bubbles Books and she is a member of the Society of Children’s Book Writers and Illustrators.

Kate worked in magazine publishing as an editor and staff writer, and in fundraising and events at charities including NSPCC and Samaritans, before joining Amazon in 2006.

Kate specialises in creative content development, working closely with filmmakers and photographers and on social media campaigns. She also enjoys packaging complex issues to gain widespread media attention, writing compelling media materials, working with case studies, and providing close support to in-house teams.

Recent clients include the Medicines Discovery Catapult, Holocaust Memorial Day Trust, Dulcolax, Royal College of Psychiatrists, Beanstalk, Birth Companions, and Spurgeons children’s charity. In her spare time, Kate enjoys soaking up some art and culture with regular visits to galleries and the cinema.

Alice started out at London agency Band and Brown, working for a diverse range of clients including BT, British Gas and Reuters, before joining the PR team at BUPA in 2005. In 2008 she moved to consumer champion Which?, delivering PR campaigns on personal finance, health, energy and food.

Alice has been an Associate for Amazon since 2006, becoming a permanent member of the team in September 2017. She specialises in campaigning, public affairs and issues management, with recent clients including Holocaust Memorial Day Trust, Amnesty, the RAF Benevolent Fund, Motor Neurone Disease Association and the Royal College of Psychiatrists.

Alice likes being a tourist in London, baking, and getting lost on Hampstead Heath.

Julia began her career as a researcher working at the Houses of Parliament. She then joined Third Sector PR as an Account Manager before going in-house at HelpAge International. In 2009, she joined housing and homelessness charity Shelter, where she went on to become Head of Media. She left in 2015 to work as an advisor to the Labour Party in the run-up to the 2015 election, after which she joined insight and strategy agency BritainThinks as an Associate Director advising charity and public sector clients.

In her spare time, Julia enjoys reading, the countryside and cinema.

Eleanor began her career at entertainment and lifestyle PR agency KPPR, handling publicity for a range of well-known talents including Ricky Gervais.

She joined Amazon in May 2018 and works across a range of clients including Evolve, Institute of Legacy Management and Forces in Mind Trust.

Eleanor is a volunteer for the Women’s Equality Party and for Bloody Good Period, a charity which works to eradicate period poverty in the UK.

Kirsty has spent over 15 years working on issues-related communications for charities, central and local government, and public bodies.

Having been a permanent member of the Amazon team for 12 years, she now works with us as an Associate specialising in strategy, campaign planning and reputation management. Recent clients include the Royal College of Psychiatrists, Holocaust Memorial Day Trust, the Motor Neurone Disease Association and Birth Companions.

Kirsty is an avid reader and runner, though has never attempted both at the same time.

Lisa is a former BBC journalist who transitioned into PR after 10 years as a reporter and producer.

She has managed the communications for Jeans for Genes (now Genetic Disorders UK) and YoungDementia UK, compiled annual reports and redeveloped the websites of both charities. She became an associate for Amazon in 2012 and has worked with clients including Royal Air Force Benevolent Fund, SSAFA and the Rainforest Foundation.

Lisa is skilled at building ever-changing train tracks with her young son and baking bread with varying degrees of success. She enjoys sewing, knitting, drawing, re-purposing stuff and salsa dancing.

Charlotte has been working in PR for over two decades. After completing her MA in Public Relations she worked in both Manchester and London with agencies including Hill and Knowlton and BMA Communications. For the past 15 years, Charlotte has worked as a consultant specialising in health, social issues, charity and educational campaign – joining Amazon as an Associate in 2009.

During her time at Amazon she has worked with clients including the National Institute of Health, Jack Petchey Foundation, NCT, Impetus-PEF and Disabled Living Foundation.

Outside of work, Charlotte enjoys time with her teenage children, films, theatre trips, dog walking and pilates. She also helps run a community women’s group and plays the violin with the Epsom Symphony Orchestra.

Penny has been a freelance consultant for more than 10 years, following jobs in communications at Channel 4, the BBC and the Department for Education. She joined Amazon as an Associate soon after it was founded.

Penny specialises in communications strategy and planning in sectors including the arts, education, health and social care. Whilst at Amazon she has worked with clients including Holocaust Day Memorial Trust, the Family Justice Council, Motor Neurone Disease Association, Royal British Legion and Family Rights Group.

In her spare time Penny is a listening volunteer for the Samaritans and a dedicated gardener.

After graduating with a degree in International Development and Spanish Studies, May worked at national social justice charity People Can, before joining Amazon as a consultant in 2012. Following a move to Bristol in 2015, May became an Associate for Amazon, combining this with a role helping Bristol-based social enterprise WECIL, which supports disabled people.

Whilst at Amazon, May secured across-the-board national coverage of a report to relaunch the domestic abuse charity SafeLives, and has also worked with forces charity SSAFA and Holocaust Memorial Day Trust.

May is a trained yoga teacher, massage therapist and life coach, and alongside working as a consultant, runs her own well-being business.

"Amazon are tenacious and have helped us get some great results. They are a trusted partner that understands what we are trying to achieve."


RAF Benevolent Fund.

Want to see some of the projects we’ve worked on? Have a look at our case studies.

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