19 June, 2015
The latest intro has just been added to our website. This time we’ve focused on campaigning.
It’s tempting for organisations that feel passionately about their subject and their beneficiaries to dive into an issue, but preparation and careful research are essential. For a start, charities rarely operate in isolation; the sector they work in usually has at least one other, and often many more, doing similar work. It’s important not to re-create a campaign that’s already running but you might want to consider joining forces to make your voices stronger and to add weight to the pressure for change.
Campaigns should always be run in line with your organisation’s mission and values and that includes social media. You might have an amazing, all singing-all dancing idea, but if it doesn’t fit in with who you are and what you do, then re-consider. Be clear on what success will look like for your organisation, your service users or members.
Our guide will help you think about these steps and more, to help you plan your route, find other sources of support and decide who you need to lobby to effect the change you want to see.
And of course, if you’d like help with your strategy or its execution, we’d love to hear from you.