22 February, 2011
Amazon has been appointed to promote a new partnership between NCT, the UK’s largest parenting charity, and Bepanthen nappy care ointment.
The Amazon team will work with both organisations to raise awareness of NCT’s free local Bumps & Babies groups, which bring parents together to share advice and support, and are now sponsored by Bepanthen. The project will focus on generating national, regional and local coverage of Bumps & Babies groups across the country, highlighting the benefits they offer to new parents. It will also include a programme of social media engagement.
Kirsty Kitchen, Account Director at Amazon, said ‘The partnership between NCT and Bepanthen is built on genuinely shared goals and a meaningful commitment to supporting new parents. Bumps & Babies groups offer a lifeline to those looking for a way to get out of the house, meet people and share advice and experiences in a supportive, non-judgemental environment. We’re incredibly excited to be involved in making sure as many people know about them as possible.’