10 February, 2014
Amazon’s work for constipation brand Dulcolax has been shortlisted for an OTC Marketing Award for best public relations campaign for a medicine.
Amazon worked with Dulcolax and charity partner Beating Bowel Cancer, to provide sufferers with information and support and challenge embarrassment associated with the condition. Coverage appeared in The Sun, My Weekly and Saga. Campaign results included 46,000 YouTube views, app downloads that exceeded the target by 500% and double the number of website visits, compared to the previous year.
Now in their nineteenth year, the awards, run by consumer healthcare publication OTCbulletin, recognise the best of the British Over the Counter industry. Winners will be announced on 6 March 2014.