18 March, 2014
Amazon PR will be working with leading constipation brand Dulcolax for a second year.
The project, which was shortlisted for an OTC Marketing Award for best public relations campaign for a medicine, secured coverage in The Sun, My Weekly and Saga. Campaign results included 46,000 YouTube views, app downloads that exceeded the target by 500% and double the number of website visits, compared to the previous year.
Dulcolax Senior Brand Manager Nikki Milne says:
“Amazon enabled us to generate record levels of coverage in an area notoriously difficult to unlock, the results have positively impacted our brand metrics. I’m very much looking forward to continuing to work with the team over the coming year.”
This year’s activity will continue to build on the successes of 2013.