26 August, 2014
Cats Protection, which helps over 194,000 cats and kittens a year through its national network of volunteer-run branches and adoption centres, has appointed Amazon to handle a media relations campaign.
The research-based campaign will help the charity in its work to advise and support cat owners, helping them to understand and manage their cats’ behaviour.
Louise Waters, Cats Protection Media Officer, said: “Our aim is to improve people’s understanding of cats and their care. The right kind of media coverage will play an important part and we are delighted to have the Amazon team on board to help generate it!”