17 March, 2015
The latest in our series of free guides is now available from our resources page and this one’s a real hot topic – how to make the case for communications.
The need to justify spend, argue for more (or at least maintained) resources, and get your voice heard at the senior levels of your organisation is an ongoing battle for many comms teams across the not-for-profit sectors. It’s why, a few years ago, we did a report with the CIPR on senior level involvement, and it’s why we were invited to talk at the National Housing Federation’s Marketing & Communications Conference a couple of weeks ago.
Our new Amazon Intro to Making the Case for Communications brings together some key insights, including the need to educate internal audiences, be honest about failure, and change the terms of reference to bring comms into line with senior management priorities. We hope you will find it useful and that it will spur you on to shout a bit louder about what you do.
We’re always keen to hear about other topics comms professionals would like us to cover, so please do get in touch if you have ideas – email firstname.lastname@example.org.