17 October, 2011
Voluntary sector specialists Amazon PR have been appointed by WRVS to lead a major campaign to engage further with communities across the nation.
WRVS, the charity that works to make Britain a great place to grow old, selected Amazon after a competitive pitch process. Details of the project are currently under wraps, with a launch being planned for early 2012.
Amazon will support WRVS in shaping the initiative, developing the identity and marketing materials, recruiting delivery partners and undertaking a national media campaign.
Verity Haines, WRVS Executive Director of Fundraising and Engagement, said:
‘This is an important and timely initiative that will extend WRVS’s impact and reach, while making a tangible difference within communities.’
Amazon’s Managing Director Louise Morriss said:
‘We’ll be working closely with the WRVS team to develop and deliver what will be a long-term programme for the charity.’