Welfare charity the Royal Air Force Benevolent Fund (RAFBF) appointed us to manage media relations around the unveiling of the memorial to Bomber Command by Her Majesty the Queen.

The objective was to ensure cut-through of the RAFBF name and spotlight the organisation’s upcoming role as guardian of the memorial. We worked with the RAFBF and partners including the Bomber Command Association, the Buckingham Palace Press Office and the RAF. We coordinated interviews in the run-up to the event and on the day worked with 60 journalists from national and international media, fulfilling their requests for content.

The RAFBF achieved over 600 mentions across media including national print and online titles such as the Guardian, the Telegraph, the Sun, the Daily Mail, the Independent, BBC News and key broadcast channels BBC News, Sky News, Radio 5 Live and ITV News.

Bomber Command Memorial unveiling
Photography by Imagewise