The Lord Mayor’s Hot Air Balloon Regatta® is an annual event that raises awareness and funds for the Lord Mayor’s Appeal. We were appointed by organisers Exclusive Ballooning to handle media relations.

Launched from Battersea Park, the Regatta saw 46 hot air balloons fill London’s skyline, raising money for three inspirational charities: Samaritans, OnSide Youth Zones and Place2Be.

Our objective was to generate widespread coverage of the event across the national media to increase awareness of the Lord Mayor’s Appeal, and in doing so help the team raise funds. We secured interest ahead of the event and arranged for media to attend, with reporters and photojournalists booked in to fly in the hot air balloons, capturing the best shots as they flew across London’s landmarks.

Our media work gave the Lord Mayor’s Appeal and Exclusive Ballooning unrivalled coverage in over 50 media titles across broadcast, print and online, with an ‘opportunity to see’ of 24.6m. We secured the eye-witness photo slot in the Guardian and the images appeared in almost all the UK’s national newspapers including The Telegraph, The Times and the Guardian, as well as on Sky News, ITV and the BBC.

Picture credits: Exclusive Ballooning