Cobseo, The Confederation of Service Charities, is a membership organisation representing, promoting and furthering the interests of the Armed Forces Community. In response to the Covid-19 pandemic we were asked by the Forces in Mind Trust (FiMT), as part of its Enabler programme, to provide communications support to Cobseo Members to highlight and increase awareness of the work Armed Forces charities and veterans had been doing to support communities throughout the pandemic.

Using storytelling as the main focus of the campaign we worked closely with the staff team at Cobseo to identify and source strong stories, and then worked with member organisations to build a media package.

Each story had a community focus and demonstrated how the charities had adapted and supported their service users and the wider community since the start of the pandemic. The media approach varied for each organisation and we achieved coverage across national and regional print, online and broadcast titles through photocalls, feature pitches and filming opportunities.

Throughout our time working with Cobseo we also delivered two media training sessions to help strengthen the communications capacity of its members. In these sessions we focused on the need to adapt communications, how to do this and plan ahead throughout the pandemic, and also how to deliver an organisation’s messaging through media interviews. In total training sessions reached over 110 Cobseo members.

Overall, we contributed to raising awareness and understanding of the role of the armed forces charity sector by generating 275 pieces of coverage. This provided an ‘opportunity to see’ of over 27 million and a number of charities reported an increase in donations as a result of the coverage achieved. Coverage highlights include The Sun, Mail Online, Daily Mirror, Sky News, ITV National News and BBC South Today.