Established as an orphanage in 1867, Spurgeons Children’s Charity has been supporting vulnerable children and families for over 150 years. With more than 4.1 million children living in poverty in the UK and around 400,000 classed by child protection services as being in need, the charity’s services are vital to today’s society.

Each year, Spurgeons produces a Parent Report, asking families about their hopes and fears for their children’s futures, and about the issues that most concern them. We have worked with Spurgeons to shape the research, and then to develop media packages to secure coverage – to create discussion and to raise awareness of the charity’s work and impact.

We have generated media coverage in titles including the Sunday Mirror, The Week, First News, Charity Finance, BBC Radio London, Nursery World and Church Times, as well as multiple blog posts. We also secured Spurgeons as a Mumsnet campaign of the week for 2017 and 2018.

To help extend reach, we engaged support from Alan Titchmarsh, Reverend Kate Bottley of Gogglebox fame, award-winning children’s author M.G. Leonard and Diane Louise Jordan, presenter of the BBC’s Songs of Praise.

Photo above – credit: Bronac McNeill