Established as an orphanage in 1867, Spurgeons Children’s Charity had been supporting vulnerable children and families for over 150 years when we began working together. At the time, more than 4 million children were living in poverty in the UK and the charity’s services were needed more than ever.

To increase understanding of its work, Spurgeons produced the ‘Parent Report’. We worked with the in-house team to shape the research, looking at families’ hopes and fears for their children’s futures and the issues that most concerned them. We then developed media packages to secure coverage, designed to create discussion and raise awareness of the charity’s role in society and its impact.

We generated coverage in titles including the Sunday Mirror, The Week, First News, Charity Finance, BBC Radio London, Nursery World and Church Times, as well as multiple blog posts. We also secured Spurgeons as a Mumsnet campaign of the week for 2017 and 2018.

To help extend reach, we engaged support from Alan Titchmarsh, Reverend Kate Bottley of Gogglebox fame, award-winning children’s author MG Leonard and Diane Louise Jordan, presenter of the BBC’s Songs of Praise.

Photo above – credit: Bronac McNeill