It’s important to prepare the questions you want to ask before the interview starts, thinking about:
- The key messages you are trying to communicate.
- The kind of questions, and story, your target audiences will be interested in.
- How you will approach any sensitive questions or issues.
In terms of the basic information demanded by journalists up front, you’ll need:
- Name or pseudonym
- Location (which town or city they live nearest to and what their local paper is, to help inform media planning)
- Former and current occupations
- Children? How many and how old?
You’ll also need to ask:
- Which sections of the media are they happy to speak to?
- Are they happy to be photographed?
- When is the best time to contact them, and how much notice would they need for an interview opportunity?
Other than that, keep questions open to encourage the case study to talk in their own way about their story.
Make sure you give them the opportunity to ask you any questions they have and leave them your contact details in case they want to discuss things at a later date.