What is public relations?
Public relations is an odd term. It has been a recognised label since 1919, when Edward L. Bernays, nephew of Sigmund Freud, opened the first ‘public relations’ firm with Doris Fleischman. But even though it’s been around for almost a hundred years, it is often misunderstood. Many different definitions have been applied and many people have come to think of public relations or ‘PR’ in only a narrow or piecemeal way.