Who we are

We work with charities and public sector bodies to develop and deliver PR campaigns that are strategic, creative and effective. Working in partnership with our clients, we raise awareness, engage audiences, influence change and inspire action.

We were established in 2000 and have a strong track record on issues-based communications, on a range of topics: health & wellbeing, social care, education & literacy, young people, families, environment, disability, housing, drug & alcohol misuse, mental health, legal rights, older people, international development and enterprise.

Our award-winning, but down-to-earth, team has enormous experience working on one-off projects and long-term programmes for organisations large and small, from media relations and celebrity support, to strategic consultancy and crisis management. Often we involve like-minded partners to offer clients an integrated team incorporating public affairs, design, digital, film and photography.

Louise began her PR career in the North East before moving to London, where she worked at agencies including Cause & Effect Marketing and Saatchi & Saatchi. She has handled consumer brands such as Disney, Persil and Eurostar, and was head-hunted to help set up the Teaching Awards Trust.

She founded Amazon in 2000 after recognising the need for good quality PR support for charities. Since then the agency has diversified, working with clients in the public sector and healthcare.

For several years Louise served as a Trustee for the Rainforest Foundation UK, including three years as Chair.

Outside work, Louise is passionate about children’s books and helps her son run book review site Mango Bubbles Books.

Kate worked in magazine publishing as an editor and staff writer, and in fundraising and events at charities including NSPCC and Samaritans, before joining Amazon in 2006.

Kate leads on many of our accounts, developing strategies and creative campaigns, packaging complex issues to gain widespread media attention and providing close support to in-house teams. She is adept at content development, working closely with film-makers and photographers and on social media campaigns.

Recent clients include the National Care Forum, the Affordable Housing Commission, Evolve Housing + Support, Nationwide Foundation and the National Landlords Association.

Kate is a mentor for CharityComms. She is currently on maternity leave.

Ed started his PR career in a Yorkshire agency, working with clients including the Coalfields Regeneration Trust and MAOAM, before joining the Amazon team.

Here, Ed has worked across a range of client accounts including the Affordable Housing Commission, the No Homeless Veterans campaign, Forces in Mind Trust, Evolve Housing + Support and the Lord Mayor’s Hot Air Balloon Regatta.

A proud Yorkshireman, Ed often makes the trip back up north, enjoying what the outdoors has to offer.

Lisa is a former BBC journalist who moved into PR after 10 years as a reporter and producer.

She has managed the communications for Jeans for Genes (now Genetic Disorders UK) and YoungDementia UK, compiled annual reports and redeveloped the websites of both charities. She became an associate for Amazon in 2012 and has worked with clients including RAF Benevolent Fund, Cats Protection and the Rainforest Foundation.

Lisa is skilled at building ever-changing train tracks with her young son and baking bread with varying degrees of success. She enjoys sewing, knitting, drawing, re-purposing stuff and salsa dancing.

Penny has been a consultant for more than 10 years, following jobs in communications at Channel 4, the BBC and the Department for Education. She joined Amazon as an Associate soon after it was founded.

Penny specialises in communications strategy and planning in sectors including the arts, education, health and social care. For Amazon she has worked with clients including Holocaust Memorial Day Trust, Capacitybuilders, the RAF Benevolent Fund and the Motor Neurone Disease Association.

In her spare time Penny is a listening volunteer for the Samaritans and a dedicated gardener.

Elspeth is a former ITV journalist who has spent the last ten years in the charity sector working for organisations such as The Stroke Association, Samaritans and Beating Bowel Cancer. She’s driven and developed high-profile integrated campaigns such as the FAST campaign for The Stroke Association, “We’re in your corner” for the Samaritans partnership with Network Rail, and the Decembeard fundraising initiative for Beating Bowel Cancer. She joined Amazon as an Associate in 2019.

Elspeth’s skills span the whole communications spectrum including content creation, delivering cut-through campaigns, strategy, key messaging, copywriting, media relations and digital.

Keeping up with her toddler takes up most of her spare time

Charlotte has been working in PR for over two decades. After completing her MA in Public Relations she worked in both Manchester and London with agencies including Hill and Knowlton, Harrison Cowley and Forster. For the past 15 years, Charlotte has worked as a consultant specialising in health, social issues, charity and educational campaigns – joining Amazon as an Associate in 2009.

During her time at Amazon she has worked with clients including the NIHR Office for Clinical Research Infrastructure (NOCRI) and Impetus-PEF.

Outside of work, Charlotte enjoys time with her teenage children, films, theatre trips, dog walking and pilates. She also helps run a community women’s group and plays the violin with the Epsom Symphony Orchestra.

After graduating with a degree in International Development and Spanish Studies, May worked at national social justice charity People Can, before joining Amazon in 2012. Following a move to Bristol in 2015, May became an Associate for Amazon, combining this with a role helping Bristol-based social enterprise WECIL, which supports disabled people.

Whilst at Amazon, May has secured across-the-board national coverage of a report to relaunch the domestic abuse charity SafeLives, and also worked with the RAF Benevolent Fund and the Holocaust Memorial Day Trust.

May is a trained yoga teacher, massage therapist and life coach, and alongside working as a consultant, runs her own well-being business.

Alice started out at a London agency working for clients including BT, British Gas and Reuters, before joining the PR team at BUPA. She then moved to consumer champion Which?, delivering PR campaigns on personal finance, health, energy and food.

Alice has been an Associate for Amazon since 2006, working for many of our clients including Holocaust Memorial Day Trust, Kidscape and Book Aid International. She is especially skilled in developing media campaigns and working creatively to secure coverage.

Outside work, Alice likes being a tourist in London, baking and getting lost on Hampstead Heath.

"Amazon provided fresh, creative ideas and delivered effectively. Every member of the team was a pleasure to work with."


Holocaust Memorial Day Trust.

Want to see some of the projects we’ve worked on? Have a look at our case studies.

Looking for some tips? We’ve produced some handy guides to help you.